msg_Gradient_farblos_1 (3)
Eine Frau zeigt ihren Kolleginnen und Kollegen in der Branche Automotive etwas an einem Whiteboard

Advanced Variant Configuration with SAP S/4HANA

From strategy to implementation - msg Plaut helps manufacturers turn complexity into competitive advantage with innovative, SAP-certified solutions.

Simple, secure, and future-ready variant management

In today’s manufacturing landscape, meeting individual customer requirements while maintaining efficiency is a decisive competitive factor. Product variants are no longer optional — they are essential to staying ahead in volatile markets. With msg.Variant and SAP’s Advanced Variant Configuration (AVC), msg Plaut offers you a modern, intuitive modelling environment and unmatched expertise as the largest SAP VC partner in the DACH region.

Our experts accompany you across the entire digital configuration lifecycle — from strategy to conception, implementation, and continuous optimisation.

Why Partner with msg Plaut for SAP Variant Configuration?

  • Market leader in DACH with the largest pool of SAP VC experts.
  • SAP-certified solutions seamlessly integrated into the SAP standard.
  • 30+ experienced variant configuration architects with cross-industry expertise.
  • End-to-end support: strategy, concept, implementation, and lifecycle services.

Do you have questions?

Werner Greßler

Werner Greßler

Head of SAP

Your Key Advantages with SAP AVC

Variant configuration is more than just a tool — it is a driver of customer satisfaction, efficiency, and growth.

RAL Farbfächer

Customers design products tailored to their preferences, boosting satisfaction and loyalty.

Flexible product structures ensure no compromises in meeting specific requirements.

Fast, direct configuration replaces lengthy offer processes, shortening sales cycles.

Personalisation creates stronger customer connections and repeat business.

Quickly introduce new variants or adapt existing ones to respond to trends and demands.

Customers can easily identify the most suitable product configuration, improving perceived value.

Eine gemischte Gruppe Mitarbeitender aus dem Bereich Test & Quality Management betrachten Arbeitsergebnisse auf einem Laptop

The Next Generation of SAP Variant Configuration

The transition from classic LO-VC to Advanced Variant Configuration (AVC) in SAP S/4HANA marks a paradigm shift for manufacturers. AVC combines the speed and intelligence of SAP HANA with flexible, rule-based configuration and modern SAP Fiori interfaces. This new generation of variant configuration enables faster product modelling, real-time adjustments, and seamless integration into digital business processes. From lifecycle management to UI5-based configurators and 3D visualisation, AVC empowers companies to respond more dynamically to customer requirements, reduce complexity, and future-proof their product configuration landscape.

We ensure efficient lifecycle management for configurable materials by storing changes to rules, prices, or structures in a single, transparent data model. Integrated search and filter functions make maintaining and adapting configurations significantly easier.

As the successor to LO-VC, AVC leverages SAP HANA and Fiori for real-time performance, flexible modelling, and a modern user interface. Key questions we address:

  • Can existing data models be reused?
  • What needs to be prepared for migration?
  • What added business value comes with AVC?

Our msg.Variant UI5 Quotation Configurator enables medium and large enterprises to simplify quotation processes. Fully integrated into S/4HANA, it ensures mobility, usability, and efficiency for sales teams.

Variant configuration logic can be accessed in third-party systems via APIs. This makes cross-system configurations consistent, while enabling new services and applications.

Built for complexity, SAP CPQ accelerates quoting with:

  • Multiple price books & currencies.
  • Intelligent pricing analytics.
  • Support for thousands of line items.
  • Seamless integration with ERP, CRM, and SAP Lead-to-Cash.

Variant configuration requires robust rule management. With certified msg add-ons, we enable transparent master data handling, empowering specialist departments to manage rules without IT bottlenecks.

With msg.Variant Sales, specialist departments can independently manage configuration data, simplifying maintenance and reducing delays. The result: faster adaptation to market demands and fewer errors.

Our msg.Variant SCM helps bundle production orders intelligently, optimise supply chains, and reduce delays caused by complex configuration data structures.

With msg.Variant Analytics, manufacturers gain cross-system reporting on profitability and sales performance — despite the complexity of changing variant models.

The Power of SAP CPQ + msg.Variant 3D Visualisation

With integrated 3D visualisation, customers can configure products visually, across devices, and in real time. This creates an immersive customer experience, increasing conversion and confidence in purchase decisions.

Watch the video now!

Our Service Offering – From Strategy to Lifecycle

We guide you through every step of your variant configuration journey:

  • Consulting: Experienced VC experts provide strategic advice, industry insights, and the latest SAP advancements.
     
  • Concept: Tailored digitalisation strategies leveraging best practices and state-of-the-art technologies.
     
  • Implementation & Service: From smooth system implementation to continuous quality assurance, updates, and long-term support.

With msg Plaut, you gain a partner that ensures efficiency, flexibility, and scalability for your product configuration strategy.

You want more information? We are here to help you!

Contact us!