Use the Power of Artificial Intelligence
We transform data into action with AI solutions that boost innovation, streamline processes, and accelerate growth.
AI for innovation, efficiency and growth in your company
Thanks to our partnerships with Aleph Alpha and leading hyperscalers such as Microsoft, Google Cloud Platform and AWS, we take your digital infrastructure to the next level with AI applications.
As a leading IT service provider in German-speaking countries and an advocate of digital humanism, we offer pioneering consulting services and products to enable value creation through data. With our reliable AI technologies from Europe and our strong industry expertise, we realise visions together with our customers while always keeping an eye on the future.
Our experts from across the msg group contribute best practices to exploit the opportunities of AI and minimise risks. By discovering, developing and networking AI talent, we create added value and tackle the future.
Do you have questions?
Thomas Berndorfer
Head of Business Unit Digital Solutions
Effective AI solutions for your success: Professional expertise & technological know-how
Our unique combination of technical expertise and technological competence ensures the successful realisation of your AI projects.
Professional and industry-specific expertise
Our team has in-depth expertise and a comprehensive understanding of your technological requirements in IT systems. We specialise in understanding and optimising our customers' system landscapes and business processes.
Comprehensive solution concepts
We develop integrated systems that work together seamlessly and effectively connect all components of your IT system to ensure smooth operation.
Strategic decision-making
Thanks to our profound knowledge of existing systems and processes, we can support you in selecting the right technology solutions. Our customised IT solutions optimise your business processes in the long term.
Reliable implementation
The combination of professional expertise and our technological know-how ensures the success of your projects. With us as your partner, you receive future-orientated IT solutions that offer your company real added value.
A Decade of Success with Big Data, Analytics & Machine Learning — Now Powered by Generative AI!
By utilising the power of AI, we are improving the way businesses and society collaborate and communicate. We provide world-class consulting services and solutions to enable value creation through data, making AI an integral part of everyday business. We develop user-centred, value-generating and ethically tested solutions that are made in Europe and are sustainable for a world worth living in.
- More than 100 POCs & projects successfully implemented
- Building and maintaining strong strategic AI partnerships
- Pioneering work in the use of GenAI in regulated environments since 2021
- More than 20 GenAI POCs in the customer environment in 2023 alone
- Integration of AI into own products & solutions for maximum effectiveness
AI in Action – Proven Use Cases from the msg Group
From sustainability compliance to automated claims handling, the msg group delivers AI solutions that solve real business challenges. These projects showcase how we combine deep industry expertise, advanced AI technologies, and SAP integration to create measurable value for our clients.
We developed the Greenwashing Detector, an AI-based solution that identifies misleading sustainability claims and recommends concrete improvements.
- Stand-alone extension for the SAP Sustainability Control Tower (SCT)
- Deep learning and generative AI, including SAP AI with LLMs from Aleph Alpha
- Improves sustainability reporting accuracy and optimises ESG initiatives
Business impact: Greater transparency, stronger ESG compliance, and actionable insights for sustainability strategies.
Accelerate and enhance your tendering process with AI-driven analysis.
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Automatic extraction of requirements and identification of fit/KO criteria
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Matching of required or offered resources with current availability and service descriptions
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Intent recognition and reasoning for smarter bid preparation
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AI-generated proposal text for faster submission
Business impact: Time savings, higher win rates, reduced risk exposure, and improved tender oversight.
Turn every customer interaction into a source of actionable insights.
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Automatic transcription and summarisation of conversations into structured protocols
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AI-driven analysis to identify weaknesses, opportunities, and performance trends
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Generation of statistics and targeted feedback for individual training
Business impact: Lower consultant workload, improved service quality, and continuous performance improvement.
Streamline customer enquiry handling across all channels.
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Centralised digital input management for emails, forms, and calls
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AI-based classification and routing to the right employee
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Automated replies to simple queries and priority scoring for complex cases
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Digitisation of handwritten forms for seamless processing
Business impact: Faster response times, lower resource requirements, and increased capacity for revenue-generating services.
Modernise claims handling with a combination of conversational AI and process automation.
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msg.Claimsbot connected to hotlines, websites, and apps for first notice of loss
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Speech and text inputs converted into structured claims data
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RPA-powered API integrations for automated claim creation
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Clerk assistance for non-standard cases to ensure accuracy
Business impact: Shorter processing times, improved customer experience, and reduced operational costs.
Our partnerships
The possibilities of AI: the potential resides in the combination
Artificial Intelligence offers a vast spectrum of capabilities—from analysing complex data and automating processes to enhancing creativity and decision-making. Its true power lies in the combination of multiple disciplines: computer vision, natural language processing, automation, predictive analytics, and more. By integrating these areas, AI delivers smarter, faster, and more adaptive solutions—tailored to the specific needs of each industry. Explore the key domains below to discover how AI can drive innovation, efficiency, and competitive advantage in your organisation.
AI-driven media processing enables organisations to interpret, enhance, and interact with visual and audio content in ways that were previously impossible.
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Image & Video Analysis – Automatically describe, compare, and interpret images or video streams for faster insight generation.
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Generative AI for Media – Create realistic images, videos, or animations to support design, marketing, or simulation needs.
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Biometric Recognition – Use advanced face and gesture recognition for security, personalisation, or accessibility.
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Entity & Object Detection – Identify, classify, and track people, products, or components in real time.
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Voice & Speech Interaction – Enable natural voice control, real-time transcription, and multi-language speech recognition.
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Scene Understanding & OCR – Generate detailed scene descriptions and extract text from images or scanned documents with Optical Character Recognition.
Transform unstructured text into actionable intelligence with AI-powered language understanding and generation.
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Automated Code Generation – Translate functional requirements into executable code.
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Structured Data Extraction – Isolate and organise key information from contracts, forms, or customer records.
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Conversational AI – Deliver intelligent Q&A experiences through chatbots and virtual assistants.
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Entity Classification – Recognise and categorise business-relevant terms, products, or organisations.
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Semantic Search & Contextual Retrieval – Deliver more relevant results by understanding user intent.
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Sentiment & Tone Analysis – Detect and respond to customer sentiment in real time.
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Translation & Localisation – Instantly translate text while retaining meaning and cultural nuance.
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Text Summarisation – Condense large volumes of information into concise, decision-ready summaries.
Bring intelligence to operational control systems, increasing efficiency, accuracy, and scalability.
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Autonomous Agents – Enable systems to make decisions and take action without human intervention.
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Hyperautomation – Combine AI, RPA, and analytics to automate complex end-to-end processes.
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Advanced Process Control – Apply nonlinear control strategies for complex industrial processes.
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Robotic Process Automation (RPA) – Automate repetitive business tasks with AI-enhanced workflows.
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Physical Robotics – Integrate AI into machines for smarter, adaptive manufacturing and logistics.
Use AI forecasting to anticipate outcomes, detect risks, and inform better decisions.
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Anomaly Detection – Identify irregularities in data, transactions, or behaviour before they become issues.
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Predictive Classification – Categorise inputs based on learned patterns for faster, more accurate decision-making.
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Value Prediction – Estimate future performance, demand, or pricing with high confidence.
Optimise business and operational strategies with AI-driven planning tools.
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Automated Planning – Dynamically allocate resources and schedules based on real-time data.
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Strategic Scenario Modelling – Explore potential market, operational, or competitive scenarios before committing.
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Competitive Planning – Leverage AI insights to anticipate competitor moves and market shifts.
Turn organisational data into a structured, accessible, and actionable knowledge base.
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Advanced Data Analysis – Extract patterns and correlations to inform decisions.
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Knowledge Presentation – Transform complex data into intuitive dashboards, reports, and visualisations.
Ensure the right content reaches the right user at the right time.
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Information Filtering – Screen and prioritise relevant information for faster decision-making.
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Content-Based Filtering – Personalise recommendations based on item characteristics.
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Collaborative Filtering – Leverage user behaviour patterns to refine recommendations.
Specialised AI functionalities that provide transparency, creativity, and new communication channels.
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Explainable AI – Provide clear, human-readable reasons behind AI-generated outcomes.
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Graphic & Content Creation – Generate marketing visuals, infographics, and design assets.
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AI-Driven Video Production – Automate editing, scene creation, and multimedia storytelling.
Copilot is the pioneering AI solution for Microsoft 365 users
Microsoft 365 Copilot is a cutting-edge AI-driven solution that integrates seamlessly with Microsoft 365 applications such as Word, Excel, PowerPoint, Outlook and Teams. By utilising Large Language Models (LLM) in conjunction with Microsoft Graph data, Copilot aims to increase user productivity and creativity. We are at your side to facilitate the integration of Generative Artificial Intelligence and Microsoft Copilot into your organisation.
Driving Responsible Innovation with Microsoft Copilot and Generative AI
Microsoft is using generative AI to improve service quality and efficiency while ensuring GDPR compliance and upholding six responsible AI principles based on Article 5 of the GDPR. With Copilot for Microsoft 365 and Azure OpenAI Service, your data stays yours — never used for model training without consent — backed by privacy, security, and transparency.
This guide covers:
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Responsible AI and Microsoft’s compliance framework
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Copilot for Microsoft 365 and Azure OpenAI
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Business opportunities with generative AI
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FAQs and resources