Artificial intelligence is now capable of composing written content, creating images, and gathering facts. Where computers are already working creatively – and what the pitfalls are.
In an interview with Handelsblatt, Dr. Frank Schlottmann, a member of the msg Management Board, elaborates on the potential of artificial intelligence to simplify tasks for creative professionals, including those in marketing, journalism, and advertising. They can, for instance, utilize the “Luminous” software, created by the Heidelberg-based start-up Aleph Alpha, which is designed to analyze extensive texts, including books.